Our team of signage experts will help ensure your customers are finding their way.
Wayfinding signage plays a vital role in making places ‘legible’. It’s a specialised field of
design that uses pictograms, maps, graphics and language to portray to the viewer how
to find their destination.

Wayfinding signs, with the help of technology, strategic thinking, and creative
execution, can be an effective way to let your brand’s image and voice rise above the
din of a competitive market.

WHAT IS WAYFINDING SIGNAGE?
Wayfinding signage is any type of sign that gives direction. They exist to help a
customer find their way without lengthy explanations or complicated maps. With signs
to guide customers along the way, they should be able to find their destination with
ease.

WHEN DO I NEED WAYFINDING SIGNAGE?
Wayfinding is particularly important in complex built environments. As architectural
environments become more complicated, people need visual cues such as maps,
directions, and icons to help guide them to their destinations. In these often high-stress
environments, effective wayfinding systems contribute to a sense of well-being, safety,
and security.

WHAT ARE THE BENEFITS OF WAYFINDING SIGNAGE?
Have you ever gotten lost? Was it because there was a lack of signage? Wayfinding
signage builds brand equity and elevates your brand story. Clear, concise, and creative
signs allow customers to enjoy finding their way to you, relishing the moment they step
onto your premises and explore the space on their own without getting bombarded by
unnecessary or confusing signs. It is a worthy investment that can lead more customers
to you.