One of Advance Visual points of difference is our team of qualified and experienced
graphic designers. Whether it is your new business logo, company vehicle graphics,
your office stationery or you need your building signage designed, our graphic design
department will achieve the outcome you are looking for with regards to all aspects of
your visual brand.
We work collaboratively to create the most compelling, and creative image for your
brand. Supported by diligent research, we explore many possibilities before arriving at
a comprehensive and versatile brand identity.
Consistency drives the power and integrity of a brand. Advance Visual bulletproof
your brand by creating logo specifications and guidelines for typography, colour,
iconography, image style, usage, and more. This ensures that anyone can apply your
brand assets correctly and consistently.
WHAT IS BRAND IDENTITY?
Brand identity is the collection of all elements that a company creates to portray the
right image to its consumer. The term branding refers to the marketing practice of
actively shaping a distinctive brand. Brand is the perception of the company in the eyes
of the world.
WHEN DO I NEED A BRAND IDENTITY?
Every company out there has a brand image even if they don’t know it yet. We help
your business create a strong brand identity, this way customers are much more likely
to remember your business. A strong brand name and logo/image helps to keep your
company in the mind of your potential customers.
WHAT ARE THE BENEFITS OF GOOD BRANDING?
A strong brand identity positions you in the mind of your customer as providing quality
worth paying for. If you want to attract more customers prepared to spend more money,
getting your brand identity right gets them through the door.
People like to be associated with “good” brands. Customers are more likely to refer you
to others if they have a positive feeling about your brand.